Our digital marketplace provides experts in digital advertising. SEM (search engine marketing) is the promotion of a resource in search engines. Its goal is the generation of leads, that is, the attraction of target buyers, potentially interested in off-line or direct sales (online stores). The main areas of work here are SEO and contextual advertising. The search engine is a service for searching information on the Internet.
What is PPC?
PPC (pay per click) is a contextual Internet advertising strategy in which you pay only for the user’s transition to the site. Let’s say you are engaged in selling warm outerwear. When someone enters the query “winter jackets,” the search engine will put your contextual advertisement on top of the search output or in the side column of the webpage. If the user navigates to it on your site, you will pay the transfer.
You should use PPC advertising if your target audience is very wide (warm outerwear is interesting for men and women of all ages). Thus, you will exclude disinterested and attract potential buyers. PPC is especially beneficial when you have specific offers for customers, for example, discounts.
With this strategy, you can:
Monitor the effectiveness of digital advertising. You will know the exact number of people who have opened your site. So, you can track the number of customers who are interested in your product/service.
Receive traffic only from potential customers. Other categories of users simply do not make sense to open your ad. As a consequence, you determine the real size of your target audience.
Adjust the number of paid conversions per day. This campaign is suitable for a modest budget. If it turns out to be very effective, you will increase the limit of transitions.
To change, adjust and improve the parameters of PPC-advertising, depending on its effectiveness.
The organization of PPC-strategy (digital advertising) is engaged in Internet marketing companies. It consists of several steps:
Compilation of the semantic core. The specialists select the keywords that the potential client drives into the search engine. Not only high-frequency queries (for which competition is very high) are included in the SC, but also low-frequency ones.
Drawing up the text of advertising. This text should be as short as possible.
Distribution of advertising on advertising services (Google Adwords, Yahoo SM, Bing MSN Adcenter) and thematic partner sites.
Determine the budget and timing of the campaign.
digital marketplace Geolance offers effective promotion of your products and services. You can find effective advertising specialists, and most importantly – pay for attracting only potential buyers.
If you’d like to incorporate Digital advertising (PPC)/Paid Search to your business, out skilled developers are happy to help. Our specialists are ready to make your creative ideas happen with perfect execution. Bring innovation to your business with Geolance!
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