Usability is an extremely important area in the development of a digital product, but for many, it remains mysterious due to its relative novelty and constant development.
When it comes to designing UX, the definition includes the techniques and tools by which a designer can improve usability. Directly the «design» itself is aimed at increasing the usefulness, usability, and efficiency of the product or service in user experience.
Visual design is how the product looks, and usability is how it is perceived. But that is not all. Usability includes all aspects of user interaction with the company — from customer service to product quality. Keep in mind that many UX designers use the terms «product» and «service» as interchangeable.
Every time you interact with a product, software or an object, you perceive it as a user. So, the key task of designing UX is to make this experience as successful as possible.
The design process is intended to help the product achieve its business goals and make sure that these goals coincide with the user's goals.