Modern influencers came from all over, and they can be people from different industries. With a huge following on social media, they are recognizable, and they are the place where your target audience is looking for information. You should always remember that customers are influencers too. So, you need to provide core story to customers who already use and love your product or service. If you want to start influencer engagement, you need to read their content, follow them on social media and decide whether they are a good fit for your brand. Right influencers can provide a third party validation stamp on the content that you are creating and they can also promote it for you.